209 Comments

This is the right way to think. I'd like to see substack move away from "omg things suck so hard!" to "what are we going to do about it?" Thanks for pushing things in that direction.

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May 31, 2023Liked by John Carter

In 1920s Mexico a communist dictator came to power and attempted to ban Catholicism, in Mexico, which went about as well as you’d think. The Mexican Catholic population boycotted the entire Mexican economy and within 2 days the economy collapsed. Take lessons from The Cristero War mi amigos.

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May 31, 2023·edited May 31, 2023Liked by John Carter

Great essay, John, thank you. I have, for a while now, been telling anyone who is willing to listen that the enemy class is neither inevitable nor invincible. They have been getting away with dismantling our civilisation only because they have never encountered any serious opposition. Or, indeed, any opposition at all.

The political right (and plain, old normies too) has been mesmerised by money-worship and individualism since the 1980s and that prevented any sort of push back except, occasionally, by brave but foolhardy individuals who had their lives ruined as a result. The reason the left triumph is because they are willing to organise and act as a collective. But, oh no, we can't do that because collective = communist.

We must organise and campaign against them with as much ferocity and relentlessness as the left used against us. No, greater ferocity. When they go low, we go even lower. No limits and no backing down. If they can change the received morality then so can we. Decency be damned and fairness is for losers. We cannot afford to lose any more.

To quote, or perhaps paraphrase, one of your founding fathers, we must hang together or we will surely hang separately.

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Conservatives have been spending all their energy for years obsessed with abortion--which any libertarian-inclined person should recognize is none of the state's business, regardless of how repugnant an individual may regard it--and let every layer of society become infused with nonsense backed by the big financial players.

Quite a savage own goal, and everyone is paying for it.

I haven't seen any meaningful outrage over BlackRock buying up housing stock in supposedly conservative Christian strongholds like Tennessee and turning them into rental properties and making it impossible for lower-middle-income people to buy *or* rent homes in attractive neighborhoods. A mass uprising against that would've been nice and very instructive.

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This is going to sound anti-woman but it's actually anti-domination.

I say ban HR departments because the only purpose they serve is to provide women C-Suite level jobs and a means by which to alter workspaces to accommodate their desires. When the workforce was primarily male and we didn't have HR Depts things worked just fine. The feminist revolution demanded women get entry to the predominantly male work force and once they got entry they then demanded those work spaces be changed to accommodate them. This is because this is female nature, to invade a space and take over. HR depts were cleverly created under the guise and excuse that such a dept was now needed to handle disputes; they knew from the very start that their entry to the previously all male workspace was going to be contentious as some men would resist the changes the women demanded.

Today no company can imagine letting go of its HR Dept but the fact is they don't need one, at least not as big and as powerful as it currently is and it would certainly be better off managed by men even gay men. With HR dept just barely large enough to handle things like new employee paperwork and background checks we'd stop having to put up with the unnecessary fluff that predominantly female run HR depts bring to a business like office birth day celebrations and wasteful and unnecessary behavioral training like anti-whiteness training. All of this non-sense exists in the corporate landscape because of female run HR depts. Women are social creatures and they force that onto everyone at the company when most would rather get a little more in their paycheck and have no company sponsored birthday parties. Make no mistake it is us men who are to blame for we allowed this to take root and grow. The male execs running things in the 50's should have said NO. Allowed women in to do a job that they were capable of (ie accounting, secretarial maybe even marketing) but an absolute NO to their demands for an HR Dept and or for the work space to change to make them feel better. Until that point in time no man was starting at a new job and demanding that anything change to accommodate his desires, he just rolled with whatever was the company culture.

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Chick Fil A will soon become Chick Fil "B" and will go the way of other large corporations.

Chick Fil A will go down in flames, because of the attention they drew a few years ago. Remember when people started going there because Chick Fil A stood its ground during the gay marriage debacle? But those days are over. The company has undoubtedly been inundated with "plants" to bring it down.

Once you hire "an executive officer devoted to Diversity, Inclusion, and Equity" you've already conceded to the nonsense.

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Rule 15 from Rules for Radicals: "Pick the target, freeze it, personalize it, and polarize it."

Focus on one or a few companies at a time. Omni-boycotts just diffuse our energy.

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> if you drink Bud Light you’re gay. Decades of conditioning notwithstanding, they don’t want to be gay. “That’s so gay” may not be so yesterday, but Bud Light is.

Conservatives forget that social battles are not won by facts and logic, but cool and uncool. Unfortunately, it's not that much different than High School cliques. Being rich nad being able to saturate the airwaves makes making something sound "cool" much easier, but fun little subversions like taking sodomy gear and making a mess out of checkout is free and fun.

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Exactly this. Make "Bud Light" a go-to boogeyman story that gets repeated in every Annual Marketing Strategy session for the next decade.

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Excellent post, John. The last part about the scum and filth at Blackrock is critically important, it is always better to cut the head off the snake, then just slash at one of its coils. If Blackrock can be beaten, the rest of the ESG trash will ultimately fall apart.

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May 31, 2023Liked by John Carter

Oh, yeah.... THIS I can do. Actually, I've been doing it for a while now, starting with... starting with... well, it's been maybe five years, memory fades. Start shoving woke in my face? You just lost a customer, forever.

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Need to boycott the bit mutual fund companies. Commissions are now extremely low. Roll your dice and buy individual stocks.

Or, better yet, use this wokeness as a golden opportunity. Don't just boycott. Compete!

https://rulesforreactionaries.substack.com/p/rule-2-dont-just-boycott-compete

If you can get Real America on your side, you can now do business without the gigantic economies of scale of Corporate "America." Brew a local beer. Open up a general store.

Such a store does not to be as big as a Target to be useful. Curate instead of trying to stock every brand. Don't sell toys that break instantly. Don't sell cosmetics that alter your sex hormones. Don't sell dishwashers that won't dry your dishes. Don't sell "smart" appliances that spy on you. Don't sell a hoe that an out of shape 60 year old can break. Don't sell T shirts that feel like hair shirts. Don't sell plastic items that outgas noxious fumes. Find the niche that is in between the Whole Foods high end and the Dollar General crappe.

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I love this—all of it. Burn the whole rotten thing down! Particularly loved the part about BlackRock—what does it produce, what important service does it provide, really? I think it’s much less powerful and much easier to take down than people imagine.

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May 31, 2023·edited May 31, 2023Liked by John Carter

"Word has gotten out to the average apolitical American: if you drink Bud Light you’re gay."

Or, in the immortal words of star-of-stage-and-screen, Troy McClure: "Gay? I wish!"

Also, great minds must think alike. I was about to propose just such a project on #skunkworks. You beat me to it, but there are still implementations to sort out.

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May 31, 2023Liked by John Carter

I feel like Budweiser might just be totally finished. Like the whole brand. Nobody wants to be the butt of tranny jokes. And their attempts at “fixing” the marketing were just cynical and insulting. (“Throw ‘em a Harley and they’ll forget all about it, the morons.”) And the trannies are mad that Bud capitulated.

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May 31, 2023Liked by John Carter

I recommend a simple process.

First, make it crystal clear that DEI and CRT and their ilk are all codewords to disguise their real purpose, which is Neoracism.

Second, draw a line in the sand that neoracism is evil and completely unacceptable, every bit as bad as naziism, or joining the KKK.

Then choose targeted companies and bring them to their needs, boycotting them until they eliminate their neoracist diversity coordinators.

We don’t need to bring down all companies, but someone needs to lead the charge to bring down at least the worst. This will force the whole herd to start getting in line.

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